Nepali Churpi is becoming popular in the European market

The Himalayan dog chew, also known as Chhurpi in Nepali is a nutritious treat consumed in the mountainous belt. This dairy product is made locally from yak or cow buttermilk and can be found in a softened or hardened form. Prepared as appetisers, an ingredient in pickle, dumplings and more, the Chhurpi is a delicacy with the most unique of flavours.

The milk is cooled down and treated with lime juice and salt. Once it starts solidifying they are separated using a burlap sack which is washed continuously until hints of salt and lime are gone. Next, the solids are then subjected to squeezing for about three weeks and when finally the cake is obtained, it is pressed by weights. They are cut to a preferred size under the sun or smoked for two to three months, only then the Chhurpi is ready to be devoured.

The rising demand and popularity of this product is praiseworthy. The US pet treat and chew sales reached $6.7 billion in 2019 with a projected compound annual growth rate of 2.8% through 2023. The market is also following the trend of all natural and organic product which can be capitalized by the himalayan dog chew market.

Consumed by humans as well, this particular organic Himalayan dog chew is edible for canines with added benefits for strength and nutrition. A great source of protein to just munch on, it is in high demand in the global market and exported to India, Japan, Taiwan, Canada and USA.