AB Inbev launched global brand ‘Budweiser’ beer in Nepal

Kathmandu, March 12

Anheuser-Busch InBev, the world’s leading beverage company, announced the launch of its global brand ‘Budweiser’ in Nepal, strengthening its presence in South Asia.

Nepali consumers can now enjoy the taste of the popular American style lager beer brewer, which has achieved great success in more than 150 countries of the world. With the launch of Budweiser, Ab Inbev aims to expand its product line, develop consumer preferences and re-define the beer segment in the country.

Ab Invev has already announced its arrival by introducing Fosters Beer through a special partnership with Raj Brewery Pvt. Ltd. under the Jawalakhel Group of Industries.

Speaking on the launch of Budweiser in Nepal, Kartikeya Sharma, President of AB Inbev-India and Southeast Asia, said, “We are pleased to introduce Budweiser as the most popular global beer brand for our consumers in Nepal.” Nepal is an important market for us due to its growing youth population and beer-loving population. Our partnership with Nepal’s prestigious brewery Raj Brewery demonstrates our commitment to Nepal. ”

Budweiser was launched in the United States in 1876 as an American-style lager beer. Even today, Budweiser has managed to leave its mark on the world through its 140-year brewing process. For better balance and flavor, Budweiser is made from a blend of imported fragrant hops, malted barley and rice. Budweiser is made with natural carbonation, beechwood aging and long-term brewing. Which maintains incomparable balance and taste.

Raj Bahadur Shah, Managing Director of Jawalakhel Group of Industries, said, “It is a great honor for us to have Raj Brewery selected by global beer giant Ab Inve and allowed to produce the world’s most popular beer in Nepal. The main reason for this is that Raj Brewery is one of the best breweries in South Asia. ”

Sashin Joshi, Group Executive Director, Jawalakhel Group of Industries, said, “We are thrilled to be bringing the world’s most prestigious brand, Budweiser, to Nepal to collaborate with AB Inve to fulfill the desire of Nepali youth for this beer.” Jawalakhel Group of Industries has always been committed to providing Nepali consumers with the experience of excellent and best quality products. ”

Jawalakhel Group of Industries has been producing from the latest breweries to cater to the attraction of young customers towards the latest and quality beverages while maintaining the latest products and new benchmarks. The brewery has been producing premium German beer from Germany’s iconic brand, Wersteiner, since 2018, which has succeeded in achieving good success among Nepali beer followers.